Have you heard of BzzAgent.com?
It's a service through which businesses can help spread Word of Mouth about their products and services. BzzAgents are volunteers who try new products, websites, etc. and spread the word about their experiences to friends, family, associates, neighbors, etc.
I first heard about BzzAgents through one of Seth Godin's books, Small is the New Big.
I signed up to be a BzzAgent and completed several surveys to help them know what kind of consumer I am (this is how they match agents to campaigns.)
The first campaign I am participating in is for Listerine Whitening Quick Dissolving Strips. They sent me samples and coupons to use for myself and some to give to friends.
I tried them, and while I had a bit of a tough time at first getting them right on my teeth and not on my gums, once I figured out the technique, they worked great! Dissolved quickly and easily with no muss, no fuss. I even put them on one morning on my way out the door. They are invisible so I didn't feel weird having them on. Overall they're very effective and quite easy to use. Give them a try, particularly if you've ever used a whitening product and were not happy with the process or the results.
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