It's a Lulu!

While reading a great book about business marketing called The Long Tail I found out about a book self-publishing site called www.Lulu.com. It's a way for people who want to publish books that may not necessarily have mass market appeal, but would have a very targeted niche market.

This is what the Long Tail of business marketing is all about - the internet is changing the face of business - the author's claim is that the future of business is about selling less of more.