Friday, February 01, 2008

Choosing the Right Keywords - Part 2

Once you have your starting list of keywords from answering the questions in this post, do a little research to find out if people are actually using those keywords.

If you have a Google Adwords account, you can start with their keyword tool. If you don't have an adwords account, you can use the Google External Keyword tool, but you have to enter in a challenge word each time to prove you are a human.

I also use Nichebot. You can use their free tools or buy "credits" to use other tools (importing large keyword lists, running additional tools, etc.).

There's also Keyword Discovery, which I like alot. They use a wide variety of search engines let you choose which "set" you want to focus on.

Anyway, put your keywords into tools like this to find information on search volume, competing sites, related keywords that might be "high quality" - that is, have a high relevancy, high search volume and low competition.

Include all sorts of variations in your keyword list and let it grow, we'll be trimming it down later...

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