Seth Godin Rocks!

I have read nearly all of Seth Godin's books and every time find myself saying "YES!" I haven't yet read his latest - Meatball Sundae but I did attend a webcast this week that he did about the ideas in the book and, as usual, it was excellent.

The basic idea is that things don't work when you add all the fun sundae toppings (social media, blogging, podcasts, interactive web tools, etc.) on top of plain old meatballs (everyday products for everyday consumers.) These days it takes being "remarkable" in some way to really create a buzz about your business or products. You need to choose your niche and be the best within it... not too hard to do, but a very different approach than the "old" way of marketing meatballs.