How to Choose the Right Keywords for your Website

Choosing keywords is almost more of an art than a science. The trick is to shift your viewpoint from one within your company into the head of your target audience.

Who are you talking to? Who is your target audience? How do they search? Where do they hang out on the internet.

What do you intend to sell them? What words might they use to describe what you have to offer - generic or specific?

What problems do you solve for them? Often people search using problem words because they don't yet know what the potential solutions are. What problems do your products or services solve.

Make a list of all the words that come to mind when you answer these questions. This is your starting list of keywords.